This was the first time Vedablu joined Sabah Fest 2009, held at the Grand Ballroom of Magellan Hotel. The highlight of the event is the cultural show that was performed every night at 8pm. Outside along the grand ballroom foyer there was a live showcase of sabah handicrafts and booths of locally made sabah products. To fit in the theme and to support our local traditions, we sold mostly tropical fruit premium ice cream. Many were happy just to have ice cream, there was also many asking "where is the yoghurt forest berries ice cream?" "Where is mascarpone cheese ice cream?" before settling with one of the tropical flavours.
The biggest question was "Is Vedablu a local product?" This question is addressed in my previous post. The answer to that is Yes. Vedablu is locally produced daily but it is made from an italian inspired recipe, giving you only the best tasting quality premium ice cream that is fresh!
It is in events like this, we get to spend more time talking to our customers, half of them regulars. I always have fun getting to know them and in part slowly changing the mind set of new customers that local produced products can be far more superior then imported products. I think the Harvest Festival setting is the best time to do so as we celebrate local traditions and customs.
This event, I must say personally is one of the most fun and entertaining. There were many old friends from other local made food industries (Sabah Tea, Simply Chocolate, Balung, etc) and also new friends were made. I love the the sound of traditional instruments and there was no shortage of that during the day as they practice for the nightly shows. There were 700 performers walking in their colourful traditional costumes.
A special praise should be sent to Seri Pelancongan for the amazing job they did with the decor. See the before and after photo below! I was there 2 days before the start of the exhibition and they turned nothing into something awesome. There were even skulls hanging from the bamboo pillar next to our booth!
I will update a few other photos from partner's camera not to far from now. Many thanks to the team for hanging tough and for being as cheerful as ever. Next event --> KDCA Harvest Celebrations here we come! Another grueling 2 weeks 16th -31st May, 2009.
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